Paulson Wins Elevator Pitch Comp at Duke Start Up Challenge

November 23, 2011

Laura Paulsen, a Master of Science student in biomedical engineering won the Duke University Startup Challenge Elevator Pitch competition. On behalf of her company, Hydrangle Systems, Laura presented a compelling description of her product called The Apex. It is a device that enhances prostate cancer freezing treatments by protecting the sex nerves surrounding the prostate and preserving potency. Her presentation earned her both the Judges’ Overall Prize of $5,000 and the Judges’ award for Best Pitch Delivery which won her team $750. I understand that Laura not only wowed the judges with her presentation, but she also sailed through a difficult question and answer period.

Laura PaulsenHer team will now advance to later phases of the Duke Startup Challenge. The Duke Start-Up Challenge is an entrepreneurship competition that runs the course of the academic year, from November to April. The competition includes an Elevator Pitch Competition in November, an Executive Summary Competition in February, a Business Plan Competition in March and the DSC Grand Finale in April.